Luis Felipe Baptista Luz

Managing Partner  |  Baptista Luz



Personal and estate planning
Mergers & Acquisition


What has been the highlight of your practice over the past 12 months?

I have spent time growing the firm, opening new practice areas and bringing new partners and larger clients on board. When we founded the firm 16 years ago, our business plan was to explore private clients. Now that we have grown exponentially in this area, we need to refocus the firm, which is what I am in charge of.

How did you get into private client?

I initially worked for both a large law consulting firm and a boutique law firm, focusing on tax and private clients. I wanted to merge the two areas together, which is why we founded the firm.

What advice would you give rising stars/new lawyers in the private client world?

Patience. Private clients are not a multinational company. They want to be pampered. You must make them feel like they are your most special and important client. Meetings could take from 30 minutes up to 4 hours. If a client wants to talk, you let him or her talk.

What is your favourite quote?

“You make your own luck.”

Do you have any outside interests or hobbies?

Sports - running, Muay Tai, tennis and I am an avid gym goer. I also do lots of meditation.

When the restaurants reopen, where would you like to go?

L'Atelier de Joël Robuchon in Miami. Fabulous!